The basics of cosmetics

1. Never skip double cleansing in the evening

Make-up remover oil + Cleansing jelly = THE essential combo for your evening routine to perfectly cleanse your skin, WITHOUT damaging the hydrolipidic film.

STEP 1: The oily phase. In a single gesture, this first step makes it easy to eliminate any “ lipophilic” impurities - facial and eye makeup (even waterproof), SPF, impurities and excess sebum.

STEP 2 : The aqueous phase . This second step eliminates the rest of the impurities (which do not leave with the oil) such as sweat and dust .

The double cleansing technique is the most effective technique for having perfectly clean skin (without damaging the hydrolipidic film), ready to receive the rest of the treatments.

At Apicia, for double cleansing, use the ORGANIC BALANCING CLEANSING OIL , then the ORGANIC PURIFYING CLEANSING JELLY. ⁠

We recommend always finishing the double cleansing with the application of thermal or floral water in order to remove the drying limescale from the water. 

 

2. Don't forget to apply a nourishing mask after exfoliation

The MUST to reap all the benefits of exfoliation: systematically follow it with a nourishing mask. For what ? After exfoliation (chemical or mechanical), the hydrolipidic film needs to be strengthened and the skin soothed. Furthermore, after exfoliation, the active ingredients penetrate much better, so it is the ideal time to deeply nourish the skin! Result ? Supple, luminous and perfectly hydrated skin!

At Apicia, use our ULTRA COMFORTING ORGANIC MASK based on honey, pollen and aloe vera, after your chemical ( ORGANIC PURIFYING AND SMOOTHING DETOX MASK ) or mechanical ( GENTLE ORGANIC FACE EXFOLIANT ) exfoliation.

3. Do not make a mistake in the order of application of the products

Whatever your skin type, the order in which you apply your products has a direct impact on the effectiveness of your daily routine.

The basic principle? Apply your treatments from the finest texture to the thickest texture. Here is the correct order of application:

Step 1: Makeup removal
With ORGANIC BALANCING MAKE-UP REMOVER OIL

Step 2: Cleaning
With ORGANIC PURIFYING CLEANSING JELLY

Step 3: Floral or thermal water

Step 4: The serum
If you use several at Apicia, the order is as follows: 1. ORGANIC C RADIANCE SERUM , 2. ORGANIC SEBORE-REGULATING SERUM , 3. ORGANIC REGENERATING SERUM

Step 5: The eye area
With ORGANIC EYE CARE

Step 6: Moisturizer
To choose the right moisturizer, see point 4) of this article.
If you use our ORGANIC SUN TREATMENT (natural self-tanner) from time to time, and it is not sufficient in terms of hydration, apply the sun treatment first, then follow with your usual moisturizer.

Step 7: Dry Oil
If you feel that your skin needs extra nutrition (especially in the evening). Apply a few drops of our ORGANIC DRY OIL after your moisturizer, or mix a few drops with your cream.

Step 8: SPF
Choose a mineral and certified organic SPF50+. Apply every morning, summer and winter, in sunny or cloudy weather.

To learn more, it's here !

When you do additional treatments (exfoliants / detox masks / nourishing masks), insert them between step 2 and 3.

4. Choose the right cream according to your needs

Mature skin, sensitive skin, dry skin, oily skin… not all skin has the same needs so how to choose a moisturizer? An important decision to properly hydrate the epidermis (neither too much nor too little), rebalance the hydrolipid barrier, provide active ingredients to treat the problems linked to your skin type, but which can be a source of confusion when faced with the different creams available.

Here are our tips for finding the right moisturizer, depending on your skin type:

Young combination, oily or acne-prone skin : Focus on a light, non-comedogenic cream to nourish it without greasing it.

At Apicia: PRETTY ORGANIC LIGHT COMPLEXION CARE

Normal or slightly dry young skin : Choose a cream providing the right amount of hydration, neither too much nor too little.
At Apicia: PRETTY COMPLEXION TREATMENT WITH ORGANIC VELVET EFFECT

Very dry or atopic young skin : Choose a cream specific to dry and atopic skin, with lipid-replenishing and moisturizing active ingredients (such as vegetable oils, ceramides, vegetable glycerin and aloe vera) and soothing and anti-inflammatory active ingredients. (such as immortelle flower, witch hazel, certain bud extracts).

At Apicia, find these active ingredients in our ORGANIC DRY AND SENSITIVE SKIN CARE

Mature skin (from 30 years old) normal or combination : Focus on powerful anti-aging active ingredients (such as white rose and marshmallow flower) and gentle, non-irritating tightening and anti-wrinkle active ingredients (such as certain biotechnological active ingredients from marine origin)

At Apicia, find these active ingredients in our ORGANIC UNIVERSAL ANTI-AGING CARE

Mature atopic or very dry skin : Alternate between a specific treatment for dry and atopic skin (in the morning) and a nourishing anti-aging treatment (in the evening).

At Apicia, ORGANIC DRY AND SENSITIVE SKIN CARE and ORGANIC RICH ANTI-AGING CARE (in the evening).

5. Apply hair treatments in the right order (and which is not the one you think of!)

The secret to beautiful natural hair? The order of use of the products!

⁠ To deeply nourish the hair, treatments (oils/masks) must be applied BEFORE shampooing (because water closes the scales, the treatments penetrate much less well).⁠ ⁠

Step 1: Dry Oil ⁠

We always start with a dry oil bath BEFORE shampooing. If your scalp is dry, you can also apply it on it by massaging it well. Leave for 30 minutes.⁠

To do this, use our ORGANIC DRY OIL.

Step 2: Pre-Shampoo Mask⁠

Without removing the oil, we then apply ON THE LENGTHS (here, never on the scalp) the Nutritious Hair Mask. Leave for 10 minutes.⁠

To do this, use our ORGANIC NUTRITIONAL HAIR MASK.

Step 3: Sanitizing Shampoo⁠

Shampoo twice, massaging the scalp well. Be careful, use a gentle shampoo, without sodium laureth sulfate, parabens and silicones. Our shampoo contains an anti-dandruff active ingredient, which is also suitable for people without dandruff. It will then have a cleansing effect on the scalp. Finish by applying the hair mask for 2 minutes on the lengths, for its detangling power.

To do this, use our ORGANIC SANITIZING SHAMPOO.

6. Use only natural and certified organic care

Beware of conventional care products containing a lot of ingredients from petrochemicals or ingredients that are possibly carcinogenic or disrupt the endocrine system (not to mention their catastrophic impact on the environment).

Also be careful of supposedly natural treatments, but which only amount to greenwashing when analyzing the formulas.

If you have difficulty deciphering the formulas, the easiest thing is to choose only certified ORGANIC products. This is a minimum criterion. This is of course not sufficient, because a product can be certified ORGANIC and not be very concentrated in active ingredients. But at least the ORGANIC certification ensures that the product does not contain products dangerous to your health or the planet and that the company is committed to a global ecological and ethical approach. These are independent organizations which carry out regular audits with strict specifications.

At Apicia, all our dermocosmetic treatments are certified ORGANIC by the independent organization Ecocert.